Coke / Bubbles

Agency: Wieden+Kennedy

My role: modeling, texturing, lighting, animating and rendering background plates.

In 2014 W+K Motion collaborated with Cloneless Media to produce a series of :15 spots for Coke’s Winter Olympics campaign. Cloneless Media’s technology enabled rendered 3D copy within the bubbles to be edited in real time in response to live events and then re-rendered and re-integrated back into the composite and then output within minutes before running on broadcast TV.

Credits: Real-time rendering platform developed by Ada Nikolaidis partner and Co-Founder of Cloneless Media. Compositing by Mike Boden and Ada Nikolaidis. Particle simulation by David Potter.